ABOUT US
2012 Boardriding Maui established. Launched the sport’s first strutless kite, the BRM Cloud, founding a segment of lower-weight kites performing for much lighter riding power levels.
2014 Refocused all development specifically for hydrofoiling.
2015 Awarded Best Kitesurfing Video of 2015 by International Kitesurf Magazine. The only hydrofoil video nominated, it extended foiling beyond just racing, defining the character of strapless freestyle.
2016 Launched the sport’s first kite specifically for hydrofoil riding, the BRM C.5 Cloud, followed by a series of model D and E’s, culminating at today’s BRM E4 Cloud kite.
2020 Launched BRM’s first inflatable wing, followed by several rounds of updates, with innovations including carbon fiber hybrid-construction handles, and performance progression including moderate-tension canopy.
2024 Launched BRM’s first parawing, the Maliko, again innovating radically new gear for the ever-evolving new ways we love to ride.
FROM THE FOUNDER
I fell in love with windsurfing at age 12, when my family moved near a lake. To be on the water, feel a breeze in my sail and the splash under my board; this was my heaven.
At 16 years old, I started my lifetime’s work in the industry at the lake’s local windsurf shop.
The sport of kiteboarding emerged shortly after I moved to Maui in 1989. In 2001, I achieved a 4th place competition season ranking on the Kiteboarding World Tour. The following ten years, during the formative, peak-growth years of kiting, I worked as a designer for Naish International, before founding Boardriding Maui in 2012.
My life today, with the love my wife and our family & friends, having Boardriding Maui to share the gear that I’m passionate about, is my dream-come-true.
-Greg