ABOUT BRM
Boardriding Maui is much the same today as when it launched thirteen years ago. It’s still way out on the future fringes of riding evolution and remains true to the design and development of ultra-performance gear that challenges conventions.
BRM'S HISTORY
2012
Boardriding Maui established. Launched the sport’s first strutless kite, the BRM Cloud, founding a segment of lower-weight kites performing for much lighter riding power levels.
2014
Refocused all development specifically for hydrofoiling.
2015
Awarded Best Kitesurfing Video of 2015 by International Kitesurf Magazine. The only hydrofoil video nominated, it extended foiling beyond just racing, defining the character of strapless freestyle.
2016
Launched the sport’s first kite specifically for hydrofoil riding, the BRM C.5 Cloud, followed by a series of model D and E’s, culminating at today’s BRM E4 Cloud kite.
2020
Launched BRM’s first inflatable wing, followed by several rounds of updates, with innovations including carbon fiber hybrid-construction handles, and performance progression including moderate-tension canopy.
2024
Introduced the BRM Parawing, launching performance revolutions in downwind and foilsurf riding.
2025
Second generation in three models, advancing parawing performance.
- 2012
- 2014
- 2015
- 2016
- 2020
- 2024
- 2025
FROM THE FOUNDER
I fell in love with windsurfing at age 12, when my family moved near a lake. To be on the water, feel a breeze in my sail and the splash under my board; this was my heaven.
At 16 years old, I started my lifetime’s work in the industry at the lake’s local windsurf shop.
The sport of kiteboarding emerged shortly after I moved to Maui in 1998. In 2001, I achieved a 4th place competition season ranking on the Kiteboarding World Tour. The following ten years, during the formative, peak-growth years of kiting, I worked as a designer for Naish International, before founding Boardriding Maui in 2012.
My life today, with the love my wife and our family & friends, having Boardriding Maui to share the gear that I’m passionate about, is my dream-come-true.
-Greg